Riptide Company

Health Fusion Brands, Inc. was established to revolutionize liquid nutrition in schools through the introduction of great-tasting, nutrient-dense beverages. Based in Atlanta, GA, Health Fusion began marketing its Riptide and Ziptide brands in 2004. To date, over 20 million units have been sold nationwide. Our products are readily available in the foodservice and school segment through most national chain and local independently-owned distributor organizations.

A Riptide is a tide that opposes other tides, causing a powerful disturbance in the sea. In essence, it changes the makeup of the sea wherever the riptide exists. This is precisely what the Riptide brand will do in every school.

Mission Statement

Our mission is to assist parents and schools in their efforts to improve the nutritional intake of children. We will accomplish this by providing healthy, nutrient-dense beverages that bridge nutrient gaps identified by the USDA with formulations based on the Dietary Guidelines for Americans and working closely with school nutrition directors to improve the value of their a la carte beverage program.

We will consistently provide the best tasting products that children and families will choose over all competitors, while abiding by the simple philosophy that nutritional excellence has no finish line.