Introduction
Schools promote milk because the key nutrients in milk are important. In fact, the government recommends that children consume three glasses of milk per day. But, many children either can’t drink milk due to lactose intolerance or simply won’t drink milk and many more won’t drink the recommended three glasses per day. Maybe that’s why calcium deficiency ranges from 90 to 95% for female ages 9 to 18, for example. These statistics are even worse for minorities due to a higher incidence of lactose intolerance. With 70% of calcium consumption in the U.S. coming from dairy products, kids that don’t drink milk are at a significant disadvantage.
What are schools offering in addition to milk for those kids that either can’t or won’t drink milk or soy milk? What are kids choosing instead?
What if other drinks were nutritionally more like milk?
The “More Like Milk” Concept
Schools and parents tell us that milk is the #1 beverage nutritionally, but there is a huge drop-off in nutritional value from milk to other beverages being offered in schools. Other beverages sold in schools like 100% juice and water are nothing like milk.
Riptide nutrient-dense beverages are similar to skim milk in nutrient-density and contain many of the same foundational nutrients, so they’re nutritionally “More Like Milk” than traditional beverages, resulting in a measurable nutritional benefit.
What is the Goal?
Our mission is to assist parents and schools in their efforts to improve the nutritional intake of children. Riptide is not a replacement for milk. It’s a replacement for nutrient-poor beverages that are nothing like milk. For children that can’t or won’t drink milk, we can help to provide many of the same key nutrients with the same or fewer calories than skim milk.
Are you ready to bridge the gap?
Are you ready to improve the nutritional intake of children?
Are you ready for a Riptide?
Get on Board! Contact us for samples or more information.